Petco Love Brand Refresh
Petco Love Brand Refresh When I joined Petco Love, the brand’s creative identity lacked cohesion. Core elements existed, but years of shifting leadership and differing interpretations created inconsistency. My role was to bring clarity, consistency, and direction.Drawing on my agency branding experience, I helped clarify and refine the Petco Love brand. I established clearer guidelines for color balance, typography, and branded type treatments, along with photography standards that defined what was and wasn’t on-brand.With Petco Love visible in Petco stores across the country, the brand system needed to complement Petco’s ...
Life Inside Dropbox
Dropbox Life Inside Dropbox As an Art Director at Column Five, we partnered with Dropbox Talent Brand to help attract top applicants. We produced engaging content for blogs, social media, paid ads and more. This content featured stories from Dropbox employees, behind-the-scenes insights, and the perks of being a Dropboxer.During the engagement, I was the lead Art Director on the account. My role required me to collaborate with the internal team at Dropbox and Column Five's strategist and designers to create a strategic, visually engaging and on-brand experience for potential applicants. ...
Walkabout Australia Opening Invitation
Walkabout Australia Opening Invitation As a Senior Graphic Designer at the San Diego Zoo Wildlife Alliance. I designed these letterpress printed invitations for the donor opening of the Walkabout Australia exhibit at the San Diego Zoo Safari Park. The exhibit was designed to feel rustic and textural so the invitations were meant to do the same. Since these invites were for high-level donors, the additional shiny going foil added a touch of the exclusive, VIP nature of the event.If you're the type of person who appreciates letterpress printing, you can ...
ThorFi
ThorFi ThorFi Rebrand I got the opportunity to team up with Thor Financial, a crypto company looking to rebrand to gain recognition as the foremost thought leader in blockchain innovations that bridges the gaps between DeFi and GameFi. We started with a series of moodboards to try to capture the right balance of innovative and trustworthy. Once the client felt aligned with a direction we moved into crafting the new brand identity in conjunction with a strategist to ensure the new brand would also meet strategic goals.Once the brand identity was complete, ...
San Diego Zoo Wildlife Explorer’s Basecamp
San Diego Zoo Wildlife Explorer's Basecamp Quite literally the largest project I’ve ever worked on was the San Diego Zoo Wildlife Explorer’s Basecamp. It was massive both is scale of the pieces and amount of work that was accomplished. The design team and writers worked in small groups to conceptualize panel artwork and content for all of the new habitat.The most satisfying part of the project was watching the pieces go from rough sketches I made on my iPad to fully realized illustrated murals and panels. It's such a joy to ...
San Diego Zoo Wildlife Alliance Fundraising Campaigns
San Diego Zoo Wildlife Alliance Fundraising Campaigns While working as an Art Director and Senior Graphic Designer at the San Diego Zoo Wildlife Alliance, a global non-profit conservation organization, I created several print and digital campaigns geared towards fundraising for different initiatives. Saving Species Worldwide I particularly enjoyed designing a print piece for the Institute of Conservation Research, the organization’s conservation science division. Their work spans the globe and includes a laboratory in Southern California, where they tackle complex and urgent conservation challenges. This piece was created to showcase the wide range of ...
International Rescue Committee Watchlist 2023
International Rescue Committee Emergency Watchlist 2023 As Art Director at Column Five I partnered with the International Rescue Committee (IRC) to oversee the creation of the campaign identity and publication design for their 2023 Emergency Watchlist Report.After we determined the look at feel for the campaign, I worked with an incredible team of our in-house designers to pull together the report on a very tight timeline.The identity we created was used on marketing materials, ads and social media. Column Five's team also created a video for the campaign using the creative ...
Copper Key Web 3 Agency Brand Design
Copper Key Copper Key Web3 Agency Brand Design Column Five started a web3 focused sub-agency called Copper Key. They originally enlisted a freelancer to do the branding and but their work didn't align with the vision for the brand. I had the opportunity to team up with two of the other Art Directors at C5 to reimagine Copper Key in a bold new way.We created a vibrant and flexible system. Our templated approach allows us to experiment with layering in AI generated imagery and copy while still keeping a consistent brand ...
Summer of Stationery
Summer of Stationery Campaign SUMMER FUN, EVEN ON DULL WORK DAYS The "Summer of Stationery" marketing campaign was Elum's very first paid media campaign that touched all of their digital channels. The goal was to drive traffic to the newly redesigned Elum website and promote a new line of journals, washi tape, greeting cards and notepads that had recently launched. Since this was the first full marking campaign Elum had even done we wanted to make sure it really popped. We took inspiration from the vibrant products Elum was introducing and created a ...
Elum Website Redesign
Elum Website Redesign CREATING A BETTER USER EXPERIENCE I was tasked with redesigning the Elum website to create a better web experience for B2B and B2C customers, improve web traffic, and enhance their brand presence in the digital space. The previous website was clunky and not mobile friendly. I provided a simple and clean visual design framework to a Ul/UX designer who translated the designs into a full site experience. Elum partnered with Mojo Creative and Technical Solutions to build the site on the Magento platform. I oversaw all aspects of ...
President’s Clubs Redesign
San Diego Zoo President's Clubs ...
Dropbox Employer Brand Campaigns
Dropbox Employer Brand Campaigns Build the Future I got the opportunity to art direct and collaborate on several campaigns for the Dropbox Employer Brand. For the Build the Future campaign the Column Five video team joined forces with a freelance illustrator and animator to bring the concept to life. The video was the hero for the campaign. However, it also included a dedicated website landing page, static and animated social ads, Google Display and Reddit ads, and YouTube bumper ads in 6 and 15 second cut downs.The theme for this campaign resonated so ...
Elum Designs Campaign and Collateral Art Direction
Elum Product Photography During my time at Elum I managed a number of channels that required studio photography, including social media, website and catalogs. I ended up becoming the staff product photographer and photo stylist. Product Launches and Campaigns Social Media & Blog Content Catalogs and Marketing Materials All the above-pictured products/artwork were created by Elum Design, Inc. and are copyright as ...
Salty Blue Jewelry
Salty Blue Jewelry Content CAPTURING THE BEAUTY OF HANDCRAFTED JEWELRY During my time at Elum, they acquired Salty Blue Jewelry, a local handmade accessory company. I was tasked with capturing the jewelry in a way that was complementary to its handcrafted origins and use of raw, natural elements in lifestyle and product photography. The images were used interchangeably as social content and product photography for the ...
Petco Love Lost Product Marketing
Petco Love Lost Product Marketing Petco Love Lost is the lost and found pet reporting tool available for free from Petco Love. The creative team supports product marketing initiatives as well as promoting the web application. To encourage pet parents to register their pets on Petco Love Lost, we collected content from successful reunions and shared it across channels. These reunions happen all over the country, and we send freelance photographers and videographers to capture them. To maintain a consistent feel, we developed an overarching look and style for all Petco ...