Life Inside Dropbox
Dropbox Life Inside Dropbox As an Art Director at Column Five, we partnered with Dropbox Talent Brand to help attract top applicants. We produced engaging content for blogs, social media, paid ads and more. This content featured stories from Dropbox employees, behind-the-scenes insights, and the perks of being a Dropboxer.During the engagement, I was the lead Art Director on the account. My role required me to collaborate with the internal team at Dropbox and Column Five's strategist and designers to create a strategic, visually engaging and on-brand experience for potential applicants. ...
ThorFi
ThorFi ThorFi Rebrand I got the opportunity to team up with Thor Financial, a crypto company looking to rebrand to gain recognition as the foremost thought leader in blockchain innovations that bridges the gaps between DeFi and GameFi. We started with a series of moodboards to try to capture the right balance of innovative and trustworthy. Once the client felt aligned with a direction we moved into crafting the new brand identity in conjunction with a strategist to ensure the new brand would also meet strategic goals.Once the brand identity was complete, ...
San Diego Zoo Wildlife Explorer’s Basecamp
San Diego Zoo Wildlife Explorer's Basecamp Quite literally the largest project I’ve ever worked on was the San Diego Zoo Wildlife Explorer’s Basecamp. It was massive both is scale of the pieces and amount of work that was accomplished. The design team and writers worked in small groups to conceptualize panel artwork and content for all of the new habitat.The most satisfying part of the project was watching the pieces go from rough sketches I made on my iPad to fully realized illustrated murals and panels. It's such a joy to ...
International Rescue Committee Watchlist 2023
International Rescue Committee Emergency Watchlist 2023 As Art Director at Column Five I partnered with the International Rescue Committee (IRC) to oversee the creation of the campaign identity and publication design for their 2023 Emergency Watchlist Report.After we determined the look at feel for the campaign, I worked with an incredible team of our in-house designers to pull together the report on a very tight timeline.The identity we created was used on marketing materials, ads and social media. Column Five's team also created a video for the campaign using the creative ...
Copper Key Web 3 Agency Brand Design
Copper Key Copper Key Web3 Agency Brand Design Column Five started a web3 focused sub-agency called Copper Key. They originally enlisted a freelancer to do the branding and but their work didn't align with the vision for the brand. I had the opportunity to team up with two of the other Art Directors at C5 to reimagine Copper Key in a bold new way.We created a vibrant and flexible system. Our templated approach allows us to experiment with layering in AI generated imagery and copy while still keeping a consistent brand ...
Dropbox Employer Brand Campaigns
Dropbox Employer Brand Campaigns Build the Future I got the opportunity to art direct and collaborate on several campaigns for the Dropbox Employer Brand. For the Build the Future campaign the Column Five video team joined forces with a freelance illustrator and animator to bring the concept to life. The video was the hero for the campaign. However, it also included a dedicated website landing page, static and animated social ads, Google Display and Reddit ads, and YouTube bumper ads in 6 and 15 second cut downs.The theme for this campaign resonated so ...
Petco Love Lost Product Marketing
Petco Love Lost Product Marketing Petco Love Lost is the lost and found pet reporting tool available for free from Petco Love. The creative team supports product marketing initiatives as well as promoting the web application. To encourage pet parents to register their pets on Petco Love Lost, we collected content from successful reunions and shared it across channels. These reunions happen all over the country, and we send freelance photographers and videographers to capture them. To maintain a consistent feel, we developed an overarching look and style for all Petco ...