
Komodo Kingdom Appeal
Komodo Kingdom Fundraising Appeal I never imagined that my path as a graphic designer would bring me face-to-face with the world's largest venomous lizard. Yet, that's exactly what occurred during my work on this appeal for the Komodo Dragon habitat at the San Diego Zoo Wildlife Alliance.To be fair, calling them venomous is a bit of a misnomer, they actually have bacterial-filled saliva, and when they hunt they generally bite prey and then wait a few days for it to die of sepsis. Still gruesome, but not nearly as deadly ...

Shari’s Berries Spring Social Content
Shari's Berries Spring Social Content SPRINGTIME AT SHARI'S Since Shari's claim to fame is dipped strawberries, one of the SEO focus' was creating engaging content about berries. This was particularly true in the spring months when strawberries were in season. I created new and clever ways to use strawberries, like muddling them and freezing them in ice cubes or using them in fresh springtime ...

Stay Gutsy
Stay Gutsy MY HAPPY PLACE Staygutsy.com is my passion project. It's a home for all the crafts I make, the food I cook, the places I go and the things I like. Inspired by my grandma's retirement community girl gang, it's meant to be informative and inspire visitors to do and try everything that life has to offer. The spirit of staygutsy.com is captured perfectly in the tagline: Someday you'll be dead until then, stay gutsy. Illustrations by Kasey ...

Shari’s Berries Fall Social Content
Shari's Berries Fall & Winter Social Content REASONS TO FALL FOR SHARI'S Fall and winter content at Shari's was largely product-focused. As part of the social strategy, we liked to also incorporate content that wasn't always directly product related but was seasonally relevant and kept Shari's top of mind when it came to Fall and winter entertaining and ...

Shari’s Berries Valentine’s Day Social Content
Shari's Berries Valentine's Day Social Content THE BIGGEST DAY OF THE YEAR Valentine's Day is the biggest revenue-driving day of the year for Shari's Berries. With only a short lead time between New Year's and Valentine's Day, we had to find creative ways to introduce tons of unique and engaging content in only a few weeks. Our internal teams brainstormed fresh ideas and I found ways to visually communicate these ideas across our social ...