Design: Wild Connections Newsletter Redesign

If you’ve perused through my portfolio you probably saw the “San Diego Zoo President’s Clubs Redesign” (if you didn’t, I suggest you go check it out!) While my portfolio project highlights mostly the logo & asset creation, I also got to make a lot of nice supplemental materials for the clubs. One of my favorite of those materials was the “Wild Connections” newsletter, a printed stewardship newsletter that goes out 3 times a year. This newsletter is exclusively for President’s Clubs members, an insider look at some of the happenings around San Diego Zoo Global for the highest level donor clubs.

The previous iteration of this newsletter was more of a scrapbook of past President’s Clubs events and highlights of specific donors. The content approach changed with the redesign to make the publication more editorial, with exclusive information and perspectives on projects throughout San Diego Zoo Global. This strategic change is to ensure our patrons feel more connected to our conservation work, our facilities, our staff and the animals in our care.

Wild Connections Newsletter Written By: Caitlin Hannah
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