Shari’s Berries Summer Social Content
While at Shari’s Berries I was responsible for concept and creation of engaging content for their social channels and blog. I also art directed outside content created by bloggers and contracted vendors for those channels. The objectives were to create brand awareness, improve SEO rankings and drive traffic to their website with a constant rotation of useful, seasonally relevant content.
ENGAGE, INSPIRE & PROMOTE
During the summer months, the challenge was finding ways to keep products relevant. In the absence of a big revenue-driving holiday during those months, we focused instead on inspiring people to incorporate Shari’s into all their summer fun. We concentrated on finding ways to engage with customers in a meaningful way that promoted Shair’s products by being inspirational rather than salesy.
