Summer of Stationery
Summer of Stationery Campaign SUMMER FUN, EVEN ON DULL WORK DAYS The "Summer of Stationery" marketing campaign was Elum's very first paid media campaign that touched all of their digital channels. The goal was to drive traffic to the newly redesigned Elum website and promote a new line of journals, washi tape, greeting cards and notepads that had recently launched. Since this was the first full marking campaign Elum had even done we wanted to make sure it really popped. We took inspiration from the vibrant products Elum was introducing and created a ...
Elum Website Redesign
Elum Website Redesign CREATING A BETTER USER EXPERIENCE I was tasked with redesigning the Elum website to create a better web experience for B2B and B2C customers, improve web traffic, and enhance their brand presence in the digital space. The previous website was clunky and not mobile friendly. I provided a simple and clean visual design framework to a Ul/UX designer who translated the designs into a full site experience. Elum partnered with Mojo Creative and Technical Solutions to build the site on the Magento platform. I oversaw all aspects of ...
Elum Designs Campaign and Collateral Art Direction
Elum Product Photography During my time at Elum I managed a number of channels that required studio photography, including social media, website and catalogs. I ended up becoming the staff product photographer and photo stylist. Product Launches and Campaigns Social Media & Blog Content Catalogs and Marketing Materials All the above-pictured products/artwork were created by Elum Design, Inc. and are copyright as ...
Salty Blue Jewelry
Salty Blue Jewelry Content CAPTURING THE BEAUTY OF HANDCRAFTED JEWELRY During my time at Elum, they acquired Salty Blue Jewelry, a local handmade accessory company. I was tasked with capturing the jewelry in a way that was complementary to its handcrafted origins and use of raw, natural elements in lifestyle and product photography. The images were used interchangeably as social content and product photography for the ...
Petco Love Lost Product Marketing
Petco Love Lost Product Marketing Petco Love Lost is the lost and found pet reporting tool available for free from Petco Love. The creative team supports product marketing initiatives as well as promoting the web application. To encourage pet parents to register their pets on Petco Love Lost, we collected content from successful reunions and shared it across channels. These reunions happen all over the country, and we send freelance photographers and videographers to capture them. To maintain a consistent feel, we developed an overarching look and style for all Petco ...