Design: Food, Wine & Brew Celebration
On literally my first day of work at the San Diego Zoo, I kicked off the redesign for the Food, Wine, and Brew Celebration, the zoo’s second-largest fundraising event of the year (no pressure). It was a pretty massive undertaking with tons of moving parts. There were postcards, check presenters, billboards, emails, a web landing page, paid search ads, social media promos, lanyards, event maps, on-grounds signage and so much more. The objective was to update the event branding to give it a more current look and feel. It had ...