Process Makes Perfect: Telluride Arts
Sometimes it’s fun to take a step back and look at how we got from concept to execution. For the non-profit Telluride Arts, we were asked to create an at-a-glance Impact Report to help them raise awareness about all the arts projects their organization support throughout Telluride, CO. It was primarily an awareness piece but they hoped it would also help drive donations to their organization. We were on a tight budget, quick timeline, and had to keep to a standard format that their printer/mail house provided us. With all ...
Design: Wild Connections Newsletter Redesign
If you’ve perused through my portfolio you probably saw the “San Diego Zoo President’s Clubs Redesign” (if you didn’t, I suggest you go check it out!) While my portfolio project highlights mostly the logo & asset creation, I also got to make a lot of nice supplemental materials for the clubs. One of my favorite of those materials was the “Wild Connections” newsletter, a printed stewardship newsletter that goes out 3 times a year. This newsletter is exclusively for President’s Clubs members, an insider look at some of the happenings ...
Design: Food, Wine & Brew Celebration
On literally my first day of work at the San Diego Zoo, I kicked off the redesign for the Food, Wine, and Brew Celebration, the zoo’s second-largest fundraising event of the year (no pressure). It was a pretty massive undertaking with tons of moving parts. There were postcards, check presenters, billboards, emails, a web landing page, paid search ads, social media promos, lanyards, event maps, on-grounds signage and so much more. The objective was to update the event branding to give it a more current look and feel. It had ...