Design: Wild Connections Newsletter Redesign
If you’ve perused through my portfolio you probably saw the “San Diego Zoo President’s Clubs Redesign” (if you didn’t, I suggest you go check it out!) While my portfolio project highlights mostly the logo & asset creation, I also got to make a lot of nice supplemental materials for the clubs. One of my favorite of those materials was the “Wild Connections” newsletter, a printed stewardship newsletter that goes out 3 times a year. This newsletter is exclusively for President’s Clubs members, an insider look at some of the happenings ...
Design: Food, Wine & Brew Celebration
On literally my first day of work at the San Diego Zoo, I kicked off the redesign for the Food, Wine, and Brew Celebration, the zoo’s second-largest fundraising event of the year (no pressure). It was a pretty massive undertaking with tons of moving parts. There were postcards, check presenters, billboards, emails, a web landing page, paid search ads, social media promos, lanyards, event maps, on-grounds signage and so much more. The objective was to update the event branding to give it a more current look and feel. It had ...