Dropbox
Employer Brand Campaigns
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Build the Future
I got the opportunity to art direct and collaborate on several campaigns for the Dropbox Employer Brand. For the Build the Future campaign the Column Five video team joined forces with a freelance illustrator and animator to bring the concept to life.
The video was the hero for the campaign. However, it also included a dedicated website landing page, static and animated social ads, Google Display and Reddit ads, and YouTube bumper ads in 6 and 15 second cut downs.
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The theme for this campaign resonated so well with the Employer Brand that they ended up using it for various in-person events as well.
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Is Dropbox Right For You?
Most campaigns for the Dropbox Employer Brand were structured with one hero asset that we built a distribution plan and ad buy around. For this campaign we created a flowchart quiz that was used both interactively online and in activations at in-person events and conferences. We crafted a unique creative direction for the campaign based on the Dropbox brand guidelines and created all of the assets around that.
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Virtual First Means_______
For our “Virtual First Means____” campaign the hero asset was an interactive quiz meant to help you figure out what your ideal working type is: Remote, In Person, or Hybrid. Dropbox is a “Virtual First” company meaning that all positions are 100% remote, with a few key cities across the country that feature Dropbox Studios for collaboration.
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You can view and take the interactive quiz here. There are some great animations that went along with the quiz to make it more engaging as you take it
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If you like this work check out the Elum Summer of Stationery campaign.
Art Directors: Shana Fiduccia, Walter Olivares, Phuong Din | Designers: Amy Jasinksi, Shana Fiduccia, Rendell Ascueta | Motion/Animation: Jimmy Simpson, Garner Dumas, Charlie Noard