San Diego Zoo Wildlife Alliance
Fundraising Campaigns
While working as an Art Director and Senior Graphic Designer at the San Diego Zoo Wildlife Alliance, a global non-profit conservation organization, I created several print and digital campaigns geared towards fundraising for different initiatives.
Saving Species Worldwide
I particularly enjoyed designing a print piece for the Institute of Conservation Research, the organization’s conservation science division. Their work spans the globe and includes a laboratory in Southern California, where they tackle complex and urgent conservation challenges. This piece was created to showcase the wide range of projects led by their dedicated scientists, with the goal of sparking interest and encouraging support through grants and donations.
Written By: Mary Sekulovich & Judy Kinsell | Printer: Neyenesch
Komodo Kingdom
I created a fundraising appeal for the San Diego Zoo Wildlife Alliance’s Komodo Dragon habitat, using a clean, science-focused design to highlight what makes these animals so fascinating. I explored a few creative directions and even stepped into the enclosure during the photoshoot. The campaign became the zoo’s most successful mid-year appeal and helped raise important support for the new habitat
Photos in appeal by: Ken Bohn / Getty Images / Alamy | Written By: Mary Sekulovich | Printer: Neyenesch
Hummingbird Habitat
The fundraising appeal for the San Diego Zoo’s William E. Cole Family Hummingbird Habitat, created a warm, nature-inspired look to showcase this immersive walk-through habitat. Filled with flowing water, orchids, palms, and other rare plants, the space invites guests to connect with delicate hummingbirds from North and South America. The campaign highlighted the zoo’s conservation mission and encouraged support for protecting these important pollinators.
Photos: Tammy Spratt | Written by: Mary Sekulovich | Printer: Neyenesch
© San Diego Zoo Global. All rights reserved.