Petco Love Brand Refresh
Petco Love Brand Refresh When I joined Petco Love, the brand’s creative identity lacked cohesion. Core elements existed, but years of shifting leadership and differing interpretations created inconsistency. My role was to bring clarity, consistency, and direction.Drawing on my agency branding experience, I helped clarify and refine the Petco Love brand. I established clearer guidelines for color balance, typography, and branded type treatments, along with photography standards that defined what was and wasn’t on-brand.With Petco Love visible in Petco stores across the country, the brand system needed to complement Petco’s ...
ThorFi
ThorFi ThorFi Rebrand I got the opportunity to team up with Thor Financial, a crypto company looking to rebrand to gain recognition as the foremost thought leader in blockchain innovations that bridges the gaps between DeFi and GameFi. We started with a series of moodboards to try to capture the right balance of innovative and trustworthy. Once the client felt aligned with a direction we moved into crafting the new brand identity in conjunction with a strategist to ensure the new brand would also meet strategic goals.Once the brand identity was complete, ...
Copper Key Web 3 Agency Brand Design
Copper Key Copper Key Web3 Agency Brand Design Column Five started a web3 focused sub-agency called Copper Key. They originally enlisted a freelancer to do the branding and but their work didn't align with the vision for the brand. I had the opportunity to team up with two of the other Art Directors at C5 to reimagine Copper Key in a bold new way.We created a vibrant and flexible system. Our templated approach allows us to experiment with layering in AI generated imagery and copy while still keeping a consistent brand ...
Petco Love Lost Product Marketing
Petco Love Lost Product Marketing Petco Love Lost is the lost and found pet reporting tool available for free from Petco Love. The creative team supports product marketing initiatives as well as promoting the web application. To encourage pet parents to register their pets on Petco Love Lost, we collected content from successful reunions and shared it across channels. These reunions happen all over the country, and we send freelance photographers and videographers to capture them. To maintain a consistent feel, we developed an overarching look and style for all Petco ...