ThorFi
ThorFi Rebrand
I got the opportunity to team up with Thor Financial, a crypto company looking to rebrand to gain recognition as the foremost thought leader in blockchain innovations that bridges the gaps between DeFi and GameFi.
![](https://whatshanadoes.com/wp-content/uploads/2023/08/Rectangle-2@2x-1.png)
We started with a series of moodboards to try to capture the right balance of innovative and trustworthy. Once the client felt aligned with a direction we moved into crafting the new brand identity in conjunction with a strategist to ensure the new brand would also meet strategic goals.
Once the brand identity was complete, we designed a launch campaign around it which was meant to build excitement and improve brand sentiment leading into the reveal of the updated branding.
![](https://whatshanadoes.com/wp-content/uploads/2023/08/Group-13.png)
![](https://whatshanadoes.com/wp-content/uploads/2023/08/Rectangle-39.png)
This campaign included pre-launch social posts, website overhaul, a high-production launch video, a complete overhaul of all their social media channels, and merch design.
![](https://whatshanadoes.com/wp-content/uploads/2023/08/TF_CD_3_03a._forevergif.gif)
![](https://whatshanadoes.com/wp-content/uploads/2023/08/TF_CD_2_03b.gif)
![](https://whatshanadoes.com/wp-content/uploads/2023/08/TF_CD_1_01a.gif)
![](https://whatshanadoes.com/wp-content/uploads/2023/08/Rectangle-45@2x.png)
We also created a custom set of social media templates so after the launch the ThorFi team would have a toolkit to work from for putting together consistently branded social posts.
![](https://whatshanadoes.com/wp-content/uploads/2023/08/TF_Messaging_02_01a.gif)
![](https://whatshanadoes.com/wp-content/uploads/2023/08/Merch-Drop-1.png)
![](https://whatshanadoes.com/wp-content/uploads/2023/08/Long-Announcement-1.png)
![](https://whatshanadoes.com/wp-content/uploads/2023/08/Data-Viz-Multiple.png)
![](https://whatshanadoes.com/wp-content/uploads/2023/08/unnamed-file.gif)
![](https://whatshanadoes.com/wp-content/uploads/2023/08/Announcement-1.png)
![](https://whatshanadoes.com/wp-content/uploads/2023/08/Merch-Drop-2.png)
![](https://whatshanadoes.com/wp-content/uploads/2023/08/NFT.png)
![](https://whatshanadoes.com/wp-content/uploads/2023/08/TF_Messaging_01_01a.gif)
![](https://whatshanadoes.com/wp-content/uploads/2023/08/ThorFi_Twitter_mockup-SF_ThorFi_Twitter_Mockup_2.jpg)
If you like this project, check out the Copper Key brand refresh.
Art Directors: Shana Fiduccia, Walter Olivares, Phuong Din | Designers: Shana Fiduccia, Mariana Ramirez, Andrew Effendy | Motion/Animation: Good Secrets, Micah Bartel, Garner Dumas