ThorFi
ThorFi ThorFi Rebrand I got the opportunity to team up with Thor Financial, a crypto company looking to rebrand to gain recognition as the foremost thought leader in blockchain innovations that bridges the gaps between DeFi and GameFi. We started with a series of moodboards to try to capture the right balance of innovative and trustworthy. Once the client felt aligned with a direction we moved into crafting the new brand identity in conjunction with a strategist to ensure the new brand would also meet strategic goals.Once the brand identity was complete, ...
Copper Key Web 3 Agency Brand Design
Copper Key Copper Key Web3 Agency Brand Design Column Five started a web3 focused sub-agency called Copper Key. They originally enlisted a freelancer to do the branding and but their work didn't align with the vision for the brand. I had the opportunity to team up with two of the other Art Directors at C5 to reimagine Copper Key in a bold new way.We created a vibrant and flexible system. Our templated approach allows us to experiment with layering in AI generated imagery and copy while still keeping a consistent brand ...