Petco Love Brand Refresh
Petco Love Brand Refresh When I joined Petco Love, the brand’s creative identity lacked cohesion. Core elements existed, but years of shifting leadership and differing interpretations created inconsistency. My role was to bring clarity, consistency, and direction.Drawing on my agency branding experience, I helped clarify and refine the Petco Love brand. I established clearer guidelines for color balance, typography, and branded type treatments, along with photography standards that defined what was and wasn’t on-brand.With Petco Love visible in Petco stores across the country, the brand system needed to complement Petco’s ...
Walkabout Australia Opening Invitation
Walkabout Australia Opening Invitation As a Senior Graphic Designer at the San Diego Zoo Wildlife Alliance. I designed these letterpress printed invitations for the donor opening of the Walkabout Australia exhibit at the San Diego Zoo Safari Park. The exhibit was designed to feel rustic and textural so the invitations were meant to do the same. Since these invites were for high-level donors, the additional shiny going foil added a touch of the exclusive, VIP nature of the event.If you're the type of person who appreciates letterpress printing, you can ...
San Diego Zoo Wildlife Alliance Fundraising Campaigns
San Diego Zoo Wildlife Alliance Fundraising Campaigns While working as an Art Director and Senior Graphic Designer at the San Diego Zoo Wildlife Alliance, a global non-profit conservation organization, I created several print and digital campaigns geared towards fundraising for different initiatives. Saving Species Worldwide I particularly enjoyed designing a print piece for the Institute of Conservation Research, the organization’s conservation science division. Their work spans the globe and includes a laboratory in Southern California, where they tackle complex and urgent conservation challenges. This piece was created to showcase the wide range of ...
International Rescue Committee Watchlist 2023
International Rescue Committee Emergency Watchlist 2023 As Art Director at Column Five I partnered with the International Rescue Committee (IRC) to oversee the creation of the campaign identity and publication design for their 2023 Emergency Watchlist Report.After we determined the look at feel for the campaign, I worked with an incredible team of our in-house designers to pull together the report on a very tight timeline.The identity we created was used on marketing materials, ads and social media. Column Five's team also created a video for the campaign using the creative ...
President’s Clubs Redesign
San Diego Zoo President's Clubs ...
Petco Love Lost Product Marketing
Petco Love Lost Product Marketing Petco Love Lost is the lost and found pet reporting tool available for free from Petco Love. The creative team supports product marketing initiatives as well as promoting the web application. To encourage pet parents to register their pets on Petco Love Lost, we collected content from successful reunions and shared it across channels. These reunions happen all over the country, and we send freelance photographers and videographers to capture them. To maintain a consistent feel, we developed an overarching look and style for all Petco ...