Summer of Stationery
Summer of Stationery Campaign SUMMER FUN, EVEN ON DULL WORK DAYS The "Summer of Stationery" marketing campaign was Elum's very first paid media campaign that touched all of their digital channels. The goal was to drive traffic to the newly redesigned Elum website and promote a new line of journals, washi tape, greeting cards and notepads that had recently launched. Since this was the first full marking campaign Elum had even done we wanted to make sure it really popped. We took inspiration from the vibrant products Elum was introducing and created a ...
Elum Website Redesign
Elum Website Redesign CREATING A BETTER USER EXPERIENCE I was tasked with redesigning the Elum website to create a better web experience for B2B and B2C customers, improve web traffic, and enhance their brand presence in the digital space. The previous website was clunky and not mobile friendly. I provided a simple and clean visual design framework to a Ul/UX designer who translated the designs into a full site experience. Elum partnered with Mojo Creative and Technical Solutions to build the site on the Magento platform. I oversaw all aspects of ...
Elum Designs Social Media Content & Strategy
Elum Social Media Content & Strategy CREATING A BRAND VOICE AND VISUAL IDENTITY Being the first employee at Elum to focus on social media and digital marketing, I was given the task of building a brand aesthetic and voice in the digital space to attract new social media followers. I started by creating a strategy to build their audience while also meeting company goals. We used the social space to promote new lines of products, showcase Elum's achievements, give an inside look at all the work that goes into creating great ...
Shari’s Berries Social Content
Shari's Berries Summer Social Content While at Shari's Berries I was responsible for concept and creation of engaging content for their social channels and blog. I also art directed outside content created by bloggers and contracted vendors for those channels. The objectives were to create brand awareness, improve SEO rankings and drive traffic to their website with a constant rotation of useful, seasonally relevant content. ENGAGE, INSPIRE & PROMOTE During the summer months, the challenge was finding ways to keep products relevant. In the absence of a big revenue-driving holiday during those months, we focused ...
Salty Blue Jewelry
Salty Blue Jewelry Content CAPTURING THE BEAUTY OF HANDCRAFTED JEWELRY During my time at Elum, they acquired Salty Blue Jewelry, a local handmade accessory company. I was tasked with capturing the jewelry in a way that was complementary to its handcrafted origins and use of raw, natural elements in lifestyle and product photography. The images were used interchangeably as social content and product photography for the ...
Elum Catalogs
Elum Catalogs BRINGING THE BRAND IMAGE TO PRINT I designed several product catalogs as well as sell sheets and sales collateral for Elum. Each piece is an extension of the brand image Elum is establishing through it's social and web presence. For each catalog, I was responsible for the design, photography, layout, copy, and ...
Stay Gutsy
Stay Gutsy MY HAPPY PLACE Staygutsy.com is my passion project. It's a home for all the crafts I make, the food I cook, the places I go and the things I like. Inspired by my grandma's retirement community girl gang, it's meant to be informative and inspire visitors to do and try everything that life has to offer. The spirit of staygutsy.com is captured perfectly in the tagline: Someday you'll be dead until then, stay gutsy. Illustrations by Kasey ...