Dropbox Employer Brand Campaigns
Dropbox Employer Brand Campaigns Build the Future I got the opportunity to art direct and collaborate on several campaigns for the Dropbox Employer Brand. For the Build the Future campaign the Column Five video team joined forces with a freelance illustrator and animator to bring the concept to life. The video was the hero for the campaign. However, it also included a dedicated website landing page, static and animated social ads, Google Display and Reddit ads, and YouTube bumper ads in 6 and 15 second cut downs.The theme for this campaign resonated so ...
Copper Key Web 3 Agency Brand Design
Copper Key Copper Key Web3 Agency Brand Design Column Five started a web3 focused sub-agency called Copper Key. They originally enlisted a freelancer to do the branding and but their work didn't align with the vision for the brand. I had the opportunity to team up with two of the other Art Directors at C5 to reimagine Copper Key in a bold new way.We created a vibrant and flexible system. Our templated approach allows us to experiment with layering in AI generated imagery and copy while still keeping a consistent brand ...
Komodo Kingdom Appeal
Komodo Kingdom Fundraising Appeal I never imagined that my path as a graphic designer would bring me face-to-face with the world's largest venomous lizard. Yet, that's exactly what occurred during my work on this appeal for the Komodo Dragon habitat at the San Diego Zoo Wildlife Alliance.To be fair, calling them venomous is a bit of a misnomer, they actually have bacterial-filled saliva, and when they hunt they generally bite prey and then wait a few days for it to die of sepsis. Still gruesome, but not nearly as deadly ...
Summer of Stationery
Summer of Stationery Campaign SUMMER FUN, EVEN ON DULL WORK DAYS The "Summer of Stationery" marketing campaign was Elum's very first paid media campaign that touched all of their digital channels. The goal was to drive traffic to the newly redesigned Elum website and promote a new line of journals, washi tape, greeting cards and notepads that had recently launched. Since this was the first full marking campaign Elum had even done we wanted to make sure it really popped. We took inspiration from the vibrant products Elum was introducing and created a ...
Elum Designs Social Media Content & Strategy
Elum Social Media Content & Strategy CREATING A BRAND VOICE AND VISUAL IDENTITY Being the first employee at Elum to focus on social media and digital marketing, I was given the task of building a brand aesthetic and voice in the digital space to attract new social media followers. I started by creating a strategy to build their audience while also meeting company goals. We used the social space to promote new lines of products, showcase Elum's achievements, give an inside look at all the work that goes into creating great ...
Shari’s Berries Social Content
Shari's Berries Summer Social Content While at Shari's Berries I was responsible for concept and creation of engaging content for their social channels and blog. I also art directed outside content created by bloggers and contracted vendors for those channels. The objectives were to create brand awareness, improve SEO rankings and drive traffic to their website with a constant rotation of useful, seasonally relevant content. ENGAGE, INSPIRE & PROMOTE During the summer months, the challenge was finding ways to keep products relevant. In the absence of a big revenue-driving holiday during those months, we focused ...
Shari’s Berries Spring Social Content
Shari's Berries Spring Social Content SPRINGTIME AT SHARI'S Since Shari's claim to fame is dipped strawberries, one of the SEO focus' was creating engaging content about berries. This was particularly true in the spring months when strawberries were in season. I created new and clever ways to use strawberries, like muddling them and freezing them in ice cubes or using them in fresh springtime ...
Stay Gutsy
Stay Gutsy MY HAPPY PLACE Staygutsy.com is my passion project. It's a home for all the crafts I make, the food I cook, the places I go and the things I like. Inspired by my grandma's retirement community girl gang, it's meant to be informative and inspire visitors to do and try everything that life has to offer. The spirit of staygutsy.com is captured perfectly in the tagline: Someday you'll be dead until then, stay gutsy. Illustrations by Kasey ...