Petco Love Brand Refresh
Petco Love Brand Refresh When I joined Petco Love, the brand’s creative identity lacked cohesion. Core elements existed, but years of shifting leadership and differing interpretations created inconsistency. My role was to bring clarity, consistency, and direction.Drawing on my agency branding experience, I helped clarify and refine the Petco Love brand. I established clearer guidelines for color balance, typography, and branded type treatments, along with photography standards that defined what was and wasn’t on-brand.With Petco Love visible in Petco stores across the country, the brand system needed to complement Petco’s ...
Copper Key Web 3 Agency Brand Design
Copper Key Copper Key Web3 Agency Brand Design Column Five started a web3 focused sub-agency called Copper Key. They originally enlisted a freelancer to do the branding and but their work didn't align with the vision for the brand. I had the opportunity to team up with two of the other Art Directors at C5 to reimagine Copper Key in a bold new way.We created a vibrant and flexible system. Our templated approach allows us to experiment with layering in AI generated imagery and copy while still keeping a consistent brand ...
Summer of Stationery
Summer of Stationery Campaign SUMMER FUN, EVEN ON DULL WORK DAYS The "Summer of Stationery" marketing campaign was Elum's very first paid media campaign that touched all of their digital channels. The goal was to drive traffic to the newly redesigned Elum website and promote a new line of journals, washi tape, greeting cards and notepads that had recently launched. Since this was the first full marking campaign Elum had even done we wanted to make sure it really popped. We took inspiration from the vibrant products Elum was introducing and created a ...
Dropbox Employer Brand Campaigns
Dropbox Employer Brand Campaigns Build the Future I got the opportunity to art direct and collaborate on several campaigns for the Dropbox Employer Brand. For the Build the Future campaign the Column Five video team joined forces with a freelance illustrator and animator to bring the concept to life. The video was the hero for the campaign. However, it also included a dedicated website landing page, static and animated social ads, Google Display and Reddit ads, and YouTube bumper ads in 6 and 15 second cut downs.The theme for this campaign resonated so ...
Elum Designs Campaign and Collateral Art Direction
Elum Product Photography During my time at Elum I managed a number of channels that required studio photography, including social media, website and catalogs. I ended up becoming the staff product photographer and photo stylist. Product Launches and Campaigns Social Media & Blog Content Catalogs and Marketing Materials All the above-pictured products/artwork were created by Elum Design, Inc. and are copyright as ...
Petco Love Lost Product Marketing
Petco Love Lost Product Marketing Petco Love Lost is the lost and found pet reporting tool available for free from Petco Love. The creative team supports product marketing initiatives as well as promoting the web application. To encourage pet parents to register their pets on Petco Love Lost, we collected content from successful reunions and shared it across channels. These reunions happen all over the country, and we send freelance photographers and videographers to capture them. To maintain a consistent feel, we developed an overarching look and style for all Petco ...