UGC Social Videos
With social content being such an important aspect of building brands these days, I like to keep myself up on trends and tools. Because I live in one of the best cities in the world and love to travel, it’s easy to use that as an excuse to experiment with creating UGC style content, highlighting some of my favorite activities, places and trips.
Lost Art: Vol. 2: Arbor Day Illustrations
This one was a truly sad loss for me. I’m not particularly skilled at illustrating but I got an iPad Pro last year because I wanted to work on sharpening my skills in that area a bit. When the social media team asked me to put together an Instagram Story for Arbor Day I was stoked on the idea of attempting to illustrate it! I spent the better part of a week taking an online class to learn all the ins and outs of Procreate. The illustrations themselves probably took ...
Design: Wildlife Conservancy Email No. 2
The Rhino Rescue Center is maaaybe the most magical place on the planet. It’s home to six bodacious female southern white rhinos who were rescued from Africa to become a part of our plan to save northern white rhinos from extinction. Interested in learning more? Check out the graphic email I designed for the Wildlife Conservancy outlining the Rhino Rescue Center and SDZG’s plan to save the Northern White Rhino.
Design: Wildlife Conservancy Email No. 1
I love everything about working for the world-famous San Diego Zoo, but I secretly love the Wildlife Conservancy most of all. What we lovingly refer to as “The WC” raises money on behalf of the zoo’s global conservation efforts, so the work I do for them makes me feel like I’m contributing to ending extinction all over the world. I don’t generally do large campaigns on their behalf (they work with an outside agency for a lot of their programs) I do occasionally get really fun one-off projects. My most ...