Summer of Stationery
Summer of Stationery Campaign SUMMER FUN, EVEN ON DULL WORK DAYS The "Summer of Stationery" marketing campaign was Elum's very first paid media campaign that touched all of their digital channels. The goal was to drive traffic to the newly redesigned Elum website and promote a new line of journals, washi tape, greeting cards and notepads that had recently launched. Since this was the first full marking campaign Elum had even done we wanted to make sure it really popped. We took inspiration from the vibrant products Elum was introducing and created a ...
Elum Website Redesign
Elum Website Redesign CREATING A BETTER USER EXPERIENCE I was tasked with redesigning the Elum website to create a better web experience for B2B and B2C customers, improve web traffic, and enhance their brand presence in the digital space. The previous website was clunky and not mobile friendly. I provided a simple and clean visual design framework to a Ul/UX designer who translated the designs into a full site experience. Elum partnered with Mojo Creative and Technical Solutions to build the site on the Magento platform. I oversaw all aspects of ...
San Diego Zoo Hummingbird Habitat Appeal
San Diego Zoo Hummingbird Habitat Appeal Photos : Tammy Spratt | Written by: Mary Sekulovich | Printer: Neyenesch © San Diego Zoo Global. All rights ...
Elum Designs Social Media Content & Strategy
Elum Social Media Content & Strategy CREATING A BRAND VOICE AND VISUAL IDENTITY Being the first employee at Elum to focus on social media and digital marketing, I was given the task of building a brand aesthetic and voice in the digital space to attract new social media followers. I started by creating a strategy to build their audience while also meeting company goals. We used the social space to promote new lines of products, showcase Elum's achievements, give an inside look at all the work that goes into creating great ...
Shari’s Berries Summer Social Content
Shari's Berries Summer Social Content While at Shari's Berries I was responsible for concept and creation of engaging content for their social channels and blog. I also art directed outside content created by bloggers and contracted vendors for those channels. The objectives were to create brand awareness, improve SEO rankings and drive traffic to their website with a constant rotation of useful, seasonally relevant content. ENGAGE, INSPIRE & PROMOTE During the summer months, the challenge was finding ways to keep products relevant. In the absence of a big revenue-driving holiday during those months, we focused ...
Shari’s Berries Spring Social Content
Shari's Berries Spring Social Content SPRINGTIME AT SHARI'S Since Shari's claim to fame is dipped strawberries, one of the SEO focus' was creating engaging content about berries. This was particularly true in the spring months when strawberries were in season. I created new and clever ways to use strawberries, like muddling them and freezing them in ice cubes or using them in fresh springtime ...
Stay Gutsy
Stay Gutsy MY HAPPY PLACE Staygutsy.com is my passion project. It's a home for all the crafts I make, the food I cook, the places I go and the things I like. Inspired by my grandma's retirement community girl gang, it's meant to be informative and inspire visitors to do and try everything that life has to offer. The spirit of staygutsy.com is captured perfectly in the tagline: Someday you'll be dead until then, stay gutsy. Illustrations by Kasey ...
Shari’s Berries Fall Social Content
Shari's Berries Fall & Winter Social Content REASONS TO FALL FOR SHARI'S Fall and winter content at Shari's was largely product-focused. As part of the social strategy, we liked to also incorporate content that wasn't always directly product related but was seasonally relevant and kept Shari's top of mind when it came to Fall and winter entertaining and ...
Shari’s Berries Valentine’s Day Social Content
Shari's Berries Valentine's Day Social Content THE BIGGEST DAY OF THE YEAR Valentine's Day is the biggest revenue-driving day of the year for Shari's Berries. With only a short lead time between New Year's and Valentine's Day, we had to find creative ways to introduce tons of unique and engaging content in only a few weeks. Our internal teams brainstormed fresh ideas and I found ways to visually communicate these ideas across our social ...