Saving Species Worldwide
SAN DIEGO ZOO GLOBAL INSTITUTE FOR CONSERVATION RESEARCH Saving Species Worldwide While working as an Art Director and Senior Graphic Designer at the San Diego Zoo Wildlife Alliance, a global non-profit conservation organization, I created several print and digital campaigns. I particularly enjoyed designing a print piece for the Institute of Conservation Research, the organization's conservation science division. Their work reaches across the globe and including a laboratory in southern California, where they address complex and urgent conservation challenges. The purpose of this specific piece was to offer a glimpse into ...
Walkabout Australia Opening Invitation
Walkabout Australia Opening Invitation As a Senior Graphic Designer at the San Diego Zoo Wildlife Alliance. I designed these letterpress printed invitations for the donor opening of the Walkabout Australia exhibit at the San Diego Zoo Safari Park. The exhibit was designed to feel rustic and textural so the invitations were meant to do the same. Since these invites were for high-level donors, the additional shiny going foil added a touch of the exclusive, VIP nature of the event.If you're the type of person who appreciates letterpress printing, you can ...
Komodo Kingdom Appeal
Komodo Kingdom Fundraising Appeal I never imagined that my path as a graphic designer would bring me face-to-face with the world's largest venomous lizard. Yet, that's exactly what occurred during my work on this appeal for the Komodo Dragon habitat at the San Diego Zoo Wildlife Alliance.To be fair, calling them venomous is a bit of a misnomer, they actually have bacterial-filled saliva, and when they hunt they generally bite prey and then wait a few days for it to die of sepsis. Still gruesome, but not nearly as deadly ...
President’s Clubs Redesign
San Diego Zoo President's Clubs ...
San Diego Zoo Hummingbird Habitat Appeal
San Diego Zoo Hummingbird Habitat Appeal Photos : Tammy Spratt | Written by: Mary Sekulovich | Printer: Neyenesch © San Diego Zoo Global. All rights ...
Elum Designs Social Media Content & Strategy
Elum Social Media Content & Strategy CREATING A BRAND VOICE AND VISUAL IDENTITY Being the first employee at Elum to focus on social media and digital marketing, I was given the task of building a brand aesthetic and voice in the digital space to attract new social media followers. I started by creating a strategy to build their audience while also meeting company goals. We used the social space to promote new lines of products, showcase Elum's achievements, give an inside look at all the work that goes into creating great ...
Shari’s Berries Summer Social Content
Shari's Berries Summer Social Content While at Shari's Berries I was responsible for concept and creation of engaging content for their social channels and blog. I also art directed outside content created by bloggers and contracted vendors for those channels. The objectives were to create brand awareness, improve SEO rankings and drive traffic to their website with a constant rotation of useful, seasonally relevant content. ENGAGE, INSPIRE & PROMOTE During the summer months, the challenge was finding ways to keep products relevant. In the absence of a big revenue-driving holiday during those months, we focused ...
Letterpress Greeting Cards
Letterpress Greeting ...
Elum Catalogs
Elum Catalogs BRINGING THE BRAND IMAGE TO PRINT I designed several product catalogs as well as sell sheets and sales collateral for Elum. Each piece is an extension of the brand image Elum is establishing through it's social and web presence. For each catalog, I was responsible for the design, photography, layout, copy, and ...
Stay Gutsy
Stay Gutsy MY HAPPY PLACE Staygutsy.com is my passion project. It's a home for all the crafts I make, the food I cook, the places I go and the things I like. Inspired by my grandma's retirement community girl gang, it's meant to be informative and inspire visitors to do and try everything that life has to offer. The spirit of staygutsy.com is captured perfectly in the tagline: Someday you'll be dead until then, stay gutsy. Illustrations by Kasey ...
Shari’s Berries Fall Social Content
Shari's Berries Fall & Winter Social Content REASONS TO FALL FOR SHARI'S Fall and winter content at Shari's was largely product-focused. As part of the social strategy, we liked to also incorporate content that wasn't always directly product related but was seasonally relevant and kept Shari's top of mind when it came to Fall and winter entertaining and ...
Shari’s Berries Valentine’s Day Social Content
Shari's Berries Valentine's Day Social Content THE BIGGEST DAY OF THE YEAR Valentine's Day is the biggest revenue-driving day of the year for Shari's Berries. With only a short lead time between New Year's and Valentine's Day, we had to find creative ways to introduce tons of unique and engaging content in only a few weeks. Our internal teams brainstormed fresh ideas and I found ways to visually communicate these ideas across our social ...
Joel Baer Quartet Album Design
Joel Baer Quartet Album ...