Saving Species Worldwide
SAN DIEGO ZOO GLOBAL INSTITUTE FOR CONSERVATION RESEARCH Saving Species Worldwide Written By: Mary Sekulovich & Judy Kinsell | Printer: Neyenesch © San Diego Zoo Global. All rights reserved. Want to see more? Click here to view the entire ...
Walkabout Australia Opening Invitation
Walkabout Australia Opening Invitation Illustrations: Amy Blandford | Printer: Clove St. Press © San Diego Zoo Global. All rights ...
Komodo Kingdom Appeal
Komodo Kingdom Fundraising Appeal Photos in appeal by: Ken Bohn / Getty Images / Alamy | Written By: Mary Sekulovich | Printer: ...
President’s Clubs Redesign
San Diego Zoo President's Clubs ...
San Diego Zoo Hummingbird Habitat Appeal
San Diego Zoo Hummingbird Habitat Appeal Photos : Tammy Spratt | Written by: Mary Sekulovich | Printer: Neyenesch © San Diego Zoo Global. All rights ...
Elum Designs Social Media Content & Strategy
Elum Social Media Content & Strategy CREATING A BRAND VOICE AND VISUAL IDENTITY Being the first employee at Elum to focus on social media and digital marketing, I was given the task of building a brand aesthetic and voice in the digital space to attract new social media followers. I started by creating a strategy to build their audience while also meeting company goals. We used the social space to promote new lines of products, showcase Elum's achievements, give an inside look at all the work that goes into creating great ...
Shari’s Berries Summer Social Content
Shari's Berries Summer Social Content While at Shari's Berries I was responsible for concept and creation of engaging content for their social channels and blog. I also art directed outside content created by bloggers and contracted vendors for those channels. The objectives were to create brand awareness, improve SEO rankings and drive traffic to their website with a constant rotation of useful, seasonally relevant content. ENGAGE, INSPIRE & PROMOTE During the summer months, the challenge was finding ways to keep products relevant. In the absence of a big revenue-driving holiday during those months, we focused ...
Letterpress Greeting Cards
Letterpress Greeting ...
Elum Catalogs
Elum Catalogs BRINGING THE BRAND IMAGE TO PRINT I designed several product catalogs as well as sell sheets and sales collateral for Elum. Each piece is an extension of the brand image Elum is establishing through it's social and web presence. For each catalog, I was responsible for the design, photography, layout, copy, and ...
Stay Gutsy
Stay Gutsy MY HAPPY PLACE Staygutsy.com is my passion project. It's a home for all the crafts I make, the food I cook, the places I go and the things I like. Inspired by my grandma's retirement community girl gang, it's meant to be informative and inspire visitors to do and try everything that life has to offer. The spirit of staygutsy.com is captured perfectly in the tagline: Someday you'll be dead until then, stay gutsy. Illustrations by Kasey ...
Shari’s Berries Fall Social Content
Shari's Berries Fall & Winter Social Content REASONS TO FALL FOR SHARI'S Fall and winter content at Shari's was largely product-focused. As part of the social strategy, we liked to also incorporate content that wasn't always directly product related but was seasonally relevant and kept Shari's top of mind when it came to Fall and winter entertaining and ...
Shari’s Berries Valentine’s Day Social Content
Shari's Berries Valentine's Day Social Content THE BIGGEST DAY OF THE YEAR Valentine's Day is the biggest revenue-driving day of the year for Shari's Berries. With only a short lead time between New Year's and Valentine's Day, we had to find creative ways to introduce tons of unique and engaging content in only a few weeks. Our internal teams brainstormed fresh ideas and I found ways to visually communicate these ideas across our social ...
Joel Baer Quartet Album Design
Joel Baer Quartet Album ...